Erluvi - Web Design

Who says you can’t improve on years of well-established tradition? Wal-Mart and Costco have adopted a new gallon-sized milk container that looks to save the companies lots of money. However, there may be some usability issues they’ve overlooked!

A New York Times article describes the following impressive improvements in business metrics:

* 180% higher utilization of coolers
* 125% better delivery truck productivity
* 50% increased storage space utilization
* 16% lower milk prices for the end consumer

However, customers are reporting that it is very difficult to pour milk from the containers, resulting in constant spilling and loss of mild.

Here’s the full scoop! Video included - New York Times, June 30, 2008